Craft Your Own Time
Most watch brands do not control the entire supply chain as watchmaking requires collaboration across many factories. We work directly with suppliers for each manufacturing process to reduce costs while ensuring high quality. We have built supply chain teams worldwide to source the best materials and refine production. Our experts investigate factories in China, find movements in Japan, and curate cases and straps in Malaysia. For instance, we reviewed dozens of hands and dial suppliers to meet our standards.
By centering the supply chain around craftsmanship, we named the company Craftchain.
The preparation was difficult but rewarding as we aim to disrupt watch retail by offering an unparalleled collecting experience. We share this passion for distinguished timepieces through a subscription service. Join today to start your own enduring watch story, discovering another chapter each month. Here's to a lifetime of wonder on the wrist!
Our brand expresses a philosophy of empowering customers through streamlining the value chain. Unlike most brands, we do not merely retail finished products but oversee each link, instilling craftsmanship into the product and service. Our global teams share one vision: delivering a comprehensive craftsmanship experience from materials selection to final product so customers develop a profound connection with their collection.
Craftchain's subscription service makes trying out multiple styles and designers easy. It also offers us a consistent revenue source and aids in forecasting and budgeting. In return, we provide a monthly lucky draw from brands such as Rolex, iPhone, Trek bikes, DJI drones, Patagonia outdoor gears, and even Tesla electric cars on your excellent deed in supporting us.
As part of our commitment, we've distributed thousands of watches through our Subscribe One, Give One program. When you sign up for our services, you're getting a high-quality timepiece and helping us give back and better people's lives, one watch at a time.
CraftChain believes that Luxury should be defined by craftsmanship, that's why we offer our customers a diverse, expert-led curation of quality and reasonably priced timepieces to suit every taste.
All of our watch collections are developed and curated by an expert team, from cutting-edge designs, same craftsmanship of luxe brands, and classic replicas. Moreover, we only choose the finest handwork and materials with Japanese or Swiss movements, make every watch stands out in any crowd.
Our subscribers not only have access to a curated selection of these high-quality timepieces, but they also contribute 5% of their subscription fee to supporting our "Subscribe One, Help One" program.
By doing so, we can encourage and support the talents of individual designers or graduates trained at the world's leading watchmaking academies. Help us revolutionize watch culture.
Craftchain connects customers to manufacturers. Empowering the world's best manufacturers with a new global supply chain that bypasses brands and merchants will push them to offer equivalent quality at lower prices.
We improved our supply chain with modern technologies and a worldwide network of manufacturers to benefit ourselves, our manufacturing partners, and our customers.
Why I Started This Watch Subscription Service?
Like many of you, I have always been fascinated by watches. To me, watches are not just a way to tell time, they reflect our individual style, values and pursuits. However, building a watch collection requires a serious investment of both time and money. I started this service to make the process more accessible and rewarding for all watch lovers.
With our subscription tiers, you can discover unique timepieces tailored to your taste without the hassle of navigating thousands of options. Each month, we do the curation for you based on your selected membership level. The EXPLORER Tier lets you experience upcoming brands on the cutting edge of watch design. The ADVENTURER Tier gives you a taste of the craftsmanship and quality of renowned luxury watchmakers. And the COLLECTOR Tier allows you to reconnect with iconic pieces of horological history.
Over the years, my own watch collection has grown into a cherished record of memories, adventures and personal milestones. My hope is that through this service, your watch collection becomes deeply meaningful to you too. Watches don't just tell time, they mark the moments that make life worth living. Let us help you embark on this journey of building a custom collection filled with watches as unique as the stories they will tell.
We started this subscription service to share our passion for distinctive timepieces with you. Sign up today to start creating your own lasting watch story, one month at a time.
Here’s to a lifetime of discovery on your wrist!